As we continue to grow and innovate new products, so does our team! We are so excited about our new space in Palo Alto.
Here’s our new address for you to update your records (or in case you want to send us a lovely gift basket, I kid).
ShareThis Inc.
4009 Miranda Avenue
Suite 200
Palo Alto, CA 94304-1227
In addition to being some of the most tech savvy individuals known to man, many of the employees here at ShareThis spend their free time doing charity work.
Andi Matthews, New York based Account Executive, is gearing up for the Boston Marathon this monday. While this isn’t Andi’s first marathon, she puts forth a great deal of compassion to support local charities. To find out more about Andi’s team and to make a donation, visit the Team Brigham page. Please join us in wishing her luck on monday! We are so proud of you Andi!
Also no stranger to marathons is Andrew Dumas, Northeast Sales Director. This year, Andrew is training for his first NYC Triathlon to be held on July 8th. Andrew is fundraising for a charity near and dear to his heart, ALS. All donations to support his participation in the NYC Triathlon will go towards the MDA/ALS association and their continued research on muscle disease. Let’s help Andrew exceed his goal of $2800!
We are believers in the power of sharing, it’s an extra bonus that my coworkers here are some of the most compassionate people I know!
Missy Steiner, Director of Marketing
@Missypoo586
Call it a Christmas miracle, but one of the most prestigious institutions of higher learning in the world has decided to start handing out free diplomas. They don’t carry quite the same weight as one you’d pay for from the Massachusetts Institute of Technology, but the certificate, as they’re calling it, comes pretty darn close. The online learning initiative, M.I.T.x, will offer online classes for free to anyone in the world. It’s a trend that’s catching on – Stanford and Princeton have similar programs – that, as this highly shared Forbes article points out, is guaranteed to “scramble the worldview” of anyone decrying the social injustice of college tuition.
From a Christmas miracle to a Christmas curse, HBO’s Bill Maher let loose a scathing tweet aimed at Denver Broncos quarterback Tim Tebow after a particularly poor performance against Buffalo. The tweet, which speaks entirely for itself and can be viewed here, offended plenty of Tebow fans, who retaliated by canceling their HBO subscriptions. While we love sharing, this may qualify as an overshare. Still, Maher’s show is set to return Jan. 13.
After his verbal attack aimed at Tebow, Maher may want to don some of the body armor described in another one of our top-shared stories of the week. According to this article from ThePostGame, “Oregon’s Rose Bowl Unis Channel Darth Vader,” Oregon debuted Nike’s latest Pro Combat gear at last weekend’s Rose Bowl against Wisconsin. Not sure if it was the force that was with them, the snazzy uniforms or just plain better skills, but they claimed their prize last weekend in Pasadena.
And finally, this top story by Forbes has been in the running for a couple weeks now. Maybe it’s all the New Year’s resolutions to find a better job that’s keeping “Top Ten Reasons Why Large Companies Fail To Keep Their Best Talent” as one of the most widely circulated stories of the week, but hopefully large companies will take a closer look at some of these common faux pas. It looks like plenty of talent and resources are wasted when companies don’t take the time to value their best assets. Hopefully we’ll be seeing less of this in 2012 and here’s to the New Year!
by, Tom Spano, Social Media Manager, ShareThis, Inc.
Follow us on Twitter: @ShareThis
Join the conversation on Facebook: /ShareThis
Adding sharing and analytics to your iOS apps and mobile websites is now super easy. ShareThis now offers solutions for your mobile websites and iOS applications. You will continue to get all the great sharing features and in-depth analytics that you already get with ShareThis solutions on the web.
Sharing on your mobile websites couldn’t be easier. If you are already using ShareThis, you are good to go. The mobile widget will automagically show the mobile specific sharing widget. It will work beautifully with touch inputs on your iOS devices and your blackberry scrollers. If you don’t have a ShareThis button on your mobile website and would like to add the ShareThis button, you can get the code here. In addition, we have tailored email sharing to use your native email service.
We also offer an iOS SDK that lets your application share to a majority of the OAuth services including Facebook, Twitter, LinkedIn, Yahoo! Pulse and native E-mail.
We hope you enjoy this great new feature and we look forward to introducing many more in the near future.
by Sumit Malhotra, Principal Architect, ShareThis, Inc.
Follow ShareThis on Twitter: @ShareThis
Like ShareThis on Facebook: /ShareThis
Today is an exciting day for the team at ShareThis. We’re announcing a new methodology that will change the way web content is valued – for the better. This new standard, what we’re referring to as a Social Quality Index (or SQI for short), is the first measure of Web-wide sharing activity that focuses on the social quality of sites, helping publishers evaluate how content is performing, and establishing a benchmark for that performance. For advertisers, this means there is now a way to consider a content’s value when buying media across publisher sites.
We’re excited about this announcement because we believe that it draws the focus of social media back to where it originated – the content that people want to share, and the people who want to share it. We’re also excited to have Starcom MediaVest Group collaborating on it with us.
To learn more about the SQI, you can read about it in our press release, or on our website here. Also, we’ve anticipated that there will be a few questions for our Publisher network, and have provided some of them with answers below.
Thanks for your continued support of ShareThis!
Kristen Fergason, CMO + the ShareThis Team
Why is ShareThis creating a network-wide index?
At ShareThis, we have known for years that the act of sharing content provides powerful insights for both publishers and advertisers. We also have witnessed how content continues to be under-valued as part of the current digital media buying equation. Without a way to benchmark content’s value, over-dependence from media buyers on traffic and reach would only continue to grow stronger. We decided that this was a serious challenge for our publisher network, and one worth understanding better. So, we posed the problem to our team of renowned scientists, and they found a solution — an index of social quality, or SQI to keep it simple.
What does this mean for the ShareThis Publisher Network?
Your content has a value, and you should be rewarded for that value. Our goal for the index is to help you drive better business decisions that result in greater returns, via audience engagement and earned media from it, and also advertising spends. As part of the ShareThis Publisher Network, you are better able to gauge how sociable both your content and audience are, and therefore make better decisions that help you achieve your business goals.
How exactly is the index calculated?
The ShareThis standard derives a raw social traffic score by taking a combined measure of a site’s outbound share and inbound clickback traffic, and comparing it to total page views. The resulting figure can then be benchmarked against the broader measure of social quality spanning the more than 1 million domains that make up the ShareThis network. This new measurement brings the value of sharing into consideration, adding more dimension to media buying models that rely more heavily on traffic and audience size. The measure:
-Favors rich content and audience interaction over broad reach
-Identifies users with higher purchase intent
-Identifies audiences who are more likely to disseminate content widely
How can I take advantage of the new index?
Publishers already on the ShareThis Network don’t need to do anything at this time. In early 2012, more information about your web site’s social quality rank and how you can leverage it for your own business decisions around editorial and advertising will be available through your analytics dashboard. We will notify you as soon as it is released.
