This morning we had the honor of closing out the 2013 Digital Content NewFronts festivities. Our very own Jennifer Hyman addressed an exclusive invite-only crowd at the inaugural IAB NewFronts Insights Breakfast. Jen joined five other industry leaders including Yahoo!, IPG, comScore to present original research taking a deep dive into the behavior of the digital video consumer and its implication for marketers.
As Jen reminded the standing-room crowd, sharing is a powerful gesture; it’s simultaneously one of the most intimate and the most global of human behaviors. Each share is a signal of affinity. After all, the best content – including video — is hand picked by readers, then shared across Facebook, Twitter, Tumblr and other social platforms.
Our research of 13M users who regularly share video reinforced two trends – social web and social video – have come together to create a unique opportunity for marketers – reach key influencers with this interactive medium – to drive accelerated results. In fact, Jen wowed the audience when she revealed that every video share generates 25 clicks back on average. That’s right – 25!