Archive for the ‘Events’ Category

 
 

Digiday Publisher Summit, Scottsdale, AZ

March 25th, 2013
 

 


479832_10151388488219037_2092085106_nThe Digiday Publisher Summit was not only a welcomed change of weather, but also a great opportunity to catch up with industry folks. Former Cheezburger and Federated Media heads kicked off the event with a preview of the agenda and a send-up of the buzz words we would both utter and hear for the next few days, including: “native advertising,” “real-time,” and “premium inventory.”  They turned this concept into a drinking game.  Needless to say, we were all very hydrated within the fist hour of the conference!

Publishers and service providers alike talked about their struggles and successes, including Janet Balis, publisher of Huffington Post. She focused on the importance of share actions as a key metric of engagement, which we also focused on during our 5 minute tech talk. Janet called social sharing the “most important metric for user engagement” and we agree, which is why we developed SQI!

ShareThis publisher Mental Floss talked about “Building a New Brand,” and their ability to listen and respond to their millennial user base, most visibly in the kooky tee-shirts they sell from their website. Monetization and ways to leverage programmatic platforms and tools was a consistent topic. As always, mobile dominated conversation–from content creation to monetization.  Since most still struggle to make mobile “work,” it was interesting to hear how both Mashable and Answers have found that they can, by making it not a sideshow but a focus for the entire organization.

Catch up on everything that went down - all of the presentations have been made available by digiday: http://www.slideshare.net/digiday.

Looking forward to the next conference in October and we hope to see you there!

-Paul Lentz
SVP Publisher Platform
@pclentz 

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ShareThis Secures $23 Million in Funding to Accelerate Global and Cross-Platform Growth

March 20th, 2013
 

 

Today is a big day for ShareThis!  In addition to acquiring Socialize, we added to our coffers with a $23M in Series C funding round led by T-Venture, the venture capital company of Deutsche Telekom and new investors:  Harbourton and corporate funds represented by West Capital Advisors.  Existing investors Blue Chip Venture Company, DFJ, Illinois Ventures, Matthew Pritzker Co., Mercury Fund and RPM Ventures participated.   We’ll put the new funding to good use, enhancing product development and market expansion — you can expect additional news on this front throughout the year.

This financing is a testament to the excellent ShareThis team and will add an important layer of financial strength as we accelerate our offerings into new environments, enhancing digital advertising solutions for brands and content optimization offerings for publishers.

Recent company growth highlights include:

  • Recognized explosive year-over-year revenue growth, up 155%

  • Extended massive reach to 211 million US Internet users (95% penetration), up 17% from 2011 and across more than 2 million publishers sites, up 63% year over year

  • Headcount increased by 52%, primarily in sales and engineering

  • ShareThis Social Quality Index (SQI) Dashboard established as an industry standard for measuring the social quality of websites

  • Strengthened alliances with industry leaders including Starcom MediaVest Group and AppNexus

  • Ranked #35 on Forbes’ America’s Most Promising Companies List

    t-venture-logo (1)

 

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