Here on the Publisher Services team, we often get the question, “What type of websites use ShareThis?” This never fails to put a smile on our faces, because there is no one answer to this question.
Anyone who is interested in harnessing the power of social media (and who isn’t?) can benefit from social sharing in different ways. From sports and entertainment content giants to brand and e-commerce businesses, our network of over 1 million websites is comprised of a wide range of web properties.
Just like people, every web property has its own unique identity, and therefore can benefit from social sharing in different ways. Some properties have audiences that share almost exclusively via Facebook, while others have users that share more privately through email. Internationally, people will share into social destinations that are popular in only certain regions of the world. ShareThis makes it easy to allow every publisher to feature sharing channels that best resonate with their audiences.
But how does a publisher know the best way to implement – and optimize – social sharing on their site? As with many strategic decisions relating to running a web business, guidance can he found by monitoring analytics. Just a few months ago, ShareThis revamped its Sharing Analytics dashboard for publishers (http://help.sharethis.com/analytics/analytics-overview). By using this free tool, web and editorial teams can see what content is being shared and clicked the most, the channels that users are sharing to, and even what parts of the world have the most sharing!
Using these insights, publishers can fine tune how they display ShareThis on their site, and even make editorial decisions informed by social sharing data points. On the publisher services team, we work closely with many of our publishers to help them make informed decisions. As mentioned earlier, there is no “one size fits all” approach, and that’s what makes the job both challenging and fun!
If you are a publisher, feel free to take a look at our latest product and analytics offerings at: http://sharethis.com/publishers/.
And, if working with publishers sounds interesting, you might want to think about joining the Publishers Services team at ShareThis! Here are some of the roles we are looking to fill: http://sharethis.com/about/careers/
by, The Publisher Services Team, ShareThis, Inc.
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