Archive for the ‘Share’ Category

 

Weekly Top Shares, 4-06-12

April 6th, 2012
 

The Trayvon Martin case has incited tempers across the country and nowhere is that more apparent in some of the top-shared stories flying around the Web. In cases such as this tragic one, it seems that everyone has an opinion and the facts are few and far between. If you’re reading the top shared story by conservative activist and blogger, Kyle Rogers, you’d think members of “the media” couldn’t get the facts straight to save their lives. The South Carolina resident has blogged extensively about the Martin case, typically casting doubt on the character of the dead boy and questioning the media’s portrayal of Zimmerman. Clearly, “fair and balanced” news is no more…

On a lighter note, check out this video on ThePostGame of Harlem Globetrotter Paul Sturgess dunking a basketball with both feet planted squarely on the ground. The 7-foot, 8-inch giant dwarves even the tallest of his peers on the court. Nicknamed “Tiny” – ha ha – Sturgess holds the Guinness World Record for World’s Tallest Professional Basketball Player and gives new meaning to the phrase “white men can’t jump.” But if you’re tall enough, looks like you don’t have to.

Having trouble deciding if it’s time to stay or go? Chelsea Kaplan, a Washington, D.C. based reporter and jewelry maker, seems to have all the answers. In “How to know if you should stay or go,” she addresses one of the toughest questions we encounter when it comes to relationships – whether it’s time to pack up and leave or write a rough patch off and hope for the best. Even though resorting to the former can be painful, sometimes it’s just better to get back “into having a loving, supportive connection with yourself.” Either that, or get a cat.

If, by chance, you did decide to end the relationship, the good news is that you’ll have plenty more time to work on yourself. Because if you’re not moving forward, you’re falling behind. If you’re doing a little bit of self-improvement, check out this widely circulated article on Forbes.com that takes a closer look at the different types of innovators shaping the way the world works. From the “mover and shaker” that’s constantly on the go to the front-of-the-class “star pupil,” it doesn’t matter what type of innovator you are, as long as you’re constantly growing and improving.

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Vote for “Sh*t New Yorkers Share” at Internet Week NY!

April 5th, 2012
 

If you attended Internet Week last year, then you probably remember the buzz that was created when we presented the first comprehensive study on sharing in (partnership with Starcom MediaVest Group). Our very own Tim Schigel took the stage with Joel Rubinson (ARF Chief Research Officer) and presented the first of its kind look at online behavior, showing just how important sharing is.

This year, we’d like to return to Internet Week with “Sh*t New Yorkers Share”.  But we need your help to make the stage, so VOTE!

God forbid it ever be something from – ahem! – the Post, but New Yorkers have a lot to say about, well…everything, and they’re not afraid to share it. Whether it’s a craigslist ad about a “huge” apartment that’s on the market, an article about why you shouldn’t own a TV or a review of one of the latest vegan, biodynamic, raw restaurants to hit the scene, New Yorkers are an opinionated bunch that love to share their finds with the world. So what are the top shared pieces of content circulating around the five boroughs? They might not be as stereotypical as you’d expect…

This is one session that is sure to grab your attention with a comprehensive look at regional sharing data benchmarked nationally. I for one am curious to see what New Yorkers share the most compared to what people are sharing across the country.

Please take a minute and vote for ShareThis to take the stage at Internet Week New York. And stay tuned for more exciting information about ShareThis at Internet Week!

- Missy Steiner, Director of Marketing (@Missypoo586)

Follow ShareThis on Twitter: @ShareThis
Like ShareThis on Facebook: /ShareThis

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What I Learned From Summit Series: Notes from Julie Greenhouse

April 15th, 2011
 

Last weekend I was fortunate enough to spend it attending Summit at Sea, a three-day conference which took place aboard a cruise ship sailing from Miami to a private island 150 miles off the coast of the Bahamas. Summit Series, as the organization is called, aims to bring together the best and brightest people who are “changing the world.”

When invited to Summit – I have to be honest – I was a bit skeptical. A former colleague of mine recommended me to the organizers and I was interviewed by a Summit Series team member, who made a big deal of the screening process and repeatedly echoed the prestige that accompanied the highly sought after invitation to the event. However, my skepticism proved completely unfounded.

The people I met at the event were the most impressive people I have come across in my life. The fact that there were a thousand of them, each one more impressive than the next in their accomplishments, completely humbled me and made me keep asking myself the question…”how did I get so lucky to be invited to this amazing event?” The attendees came from so many different industries: tech, entertainment and non-profits from around the world. And despite their shared entrepreneurial spirit, people weren’t focused on selling their products or services. They just wanted to get to know each other at a deeper level.

I thought I would share some important things that I learned at the event and some of my favorite moments:
-The fact that we were at sea and didn’t have cell service or internet for most of the time turned out to be the best thing that could have happened. People were engaged at all times – whether while listening to the inspirational speakers, during meals or during the many networking opportunities. The fact that we didn’t have access to the distraction of the outside world heightened the experience and what we got out of it. I am leading our national sales meeting next week and plan to insist that people check both their computers and cell phones at the door.

-Richard Branson kicked off the Summit with an interview by Chris Sacca, an early Google employee and venture capitalist. Branson delivered a powerful message that I heard echoed over and over again throughout people’s presentations through the weekend. The overarching message: success comes when people are following their passions. When Branson is evaluating opportunities, fun is a major factor in determining what Virgin focuses on, as he wants to make sure he can enjoy spending a lot of time being involved with a venture.

-Another important point I took away from Branson’s interview: “learn the art of delegation.” Hire people better than you and smarter than you and give them the autonomy to be successful.

-Blake Mycoskie, the founder of TOMS Shoes, a company that donates a pair of shoes for every pair bought, was asked the one piece of advice he would give to people. His answer was “the more you give, the more you live.” The one common thread I found between so many people on the boat, besides their obvious successes in their industries, was their charitable contributions and belief in causes close to their hearts. I truly believe in this statement by Blake.

-The most inspirational speaker of the weekend, in my opinion, was Sean Stephenson, who was born with brittle-bones disorder and wasn’t supposed to live more than 24 hours. Sean was essentially crushed during the birth process and proceeded to have 200 fractures before he was 18 years old. Sean is 3 feet tall, weighs 55 pounds and is affectionately referred to as the “Three Foot Giant.” Sean comes across as the happiest person I have ever met. He truly loves his life and has chosen to not let his handicap run his life, but rather uses it as a gift to help inspire others. Sean explained to us that his confidence was built; he wasn’t born that way. He described himself as 55 pounds of love. He taught us that it is our energy and personality that people love, not the vessel that brings it. So it doesn’t matter what you look like. Rather, it’s all about the positivity and energy you bring from within that attract others and draws them to you.

-Another common thread I heard in the speakers’ presentations, including both Sean Stephenson’s and Gary Vaynerchuk’s, was the important role their parents played in their success. Their parents were completely supportive and loving and made them feel like they could achieve anything. I had many conversations with people during the trip about their parents’ support of them and almost everyone I talked to about this had the same message about the unconditional love and support they received.

-Tony Hsieh, CEO of Zappos.com, gave a terrific presentation on happiness. He described the different types of happiness he’s discovered during countless hours of research. What he found was that people who have a higher sense of meaning and purpose in life have the deepest, most fulfilling feelings of happiness. Pleasure gives us the most short-lived sense of happiness and passion gives us happiness that lasts a bit longer. However, if you can find some greater purpose in life, your happiness will be long lived. He then compared happiness in individuals to happiness in corporations. He stressed the importance of companies establishing a higher sense of purpose and meaning and rallying everyone around these objectives. By doing so, employees will be happier and the company will have greater success.

There were so many other inspirational speakers that I haven’t even mentioned. There were also speakers that I didn’t get the chance to hear because a lot of the sessions were conducted at the same time, which forced tough decisions. I made great business contacts, and great friends. But most importantly, I came away feeling inspired and energized and empowered to make a change in the world.

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New Buttons! New Twitter! More Social!

August 12th, 2010
 

As everyone has most likely heard by now, the Tweet Button launched today and we’re happy to be part of the excitement by integrating it in to our sharing buttons.

The new Tweet Button is essentially Twitter’s iteration of the Facebook “Like” button. It allows users to easily share information on Twitter, and gives publishers a one-click way for their readers to share content and get it noticed in the viral loop.  This is a fantastic move for Twitter and – like the “Like” button – opens up a whole new world of data and sharing for the company.

New Share Buttons

Working with Twitter, we’ve taken the Tweet Button and folded it in to a new set of sharing buttons for our publishers to use on their sites. These buttons are for publishers who still want a one-stop shop for all their sharing needs, and want to see all their sharing analytics rolled into one place.


As you can see the look and feel of the Tweet Button is maintained, but we’ve added it alongside the Facebook Share button as well as options to share via e-mail and more than 40 other sharing networks.

With six new, customizable styles, the ShareThis buttons give publishers several options for display. They also show the social activity of each piece of content on a website, giving publishers a far more comprehensive picture of their content’s sharing and social performance than either the Facebook Share button or Tweet Button – or both – can provide.

So what’s next?

While we love the new look of Twitter’s buttons, we see a big shift coming to the sharing button movement… Counters and sexy icons are here to stay. But we believe people will begin to showcase and optimize their content based on its full social impact (such as incoming social traffic & engagement, not just outbound sharing).  More on that soon from our analytics geeks!

Overall, we’re thrilled to be one of the first partners to work with Twitter on their new button and also to be at the forefront of the conversation around sharing and helping publishers understand the value of their social traffic. Look for more to come in the near future, but for now, be sure to grab our new buttons here:  http://www.sharethis.com/publishers/get-sharing-button.

-Steve R

@steverb

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