Today, we are thrilled to welcome Socialize to the ShareThis family. Both companies share a passion for making the world more connected, trusted and valuable through sharing. Just as ShareThis makes the web more social, Socialize makes mobile more social and engaging. Specifically, Socialize provides app developers with a drop-in social solution that generates greater user engagement and more downloads by making apps more social. Together, we’ve assembled a unified platform across desktop, mobile web browser and in-app environments — connecting the social web to mobile apps!
We all know that mobile is a fast-growing channel and many publishers, brands and advertisers are connecting with consumers through smartphones, tablets and other connected devices — typically through apps. The Wall Street Journal has run a series of articles about the app economy, identifying the app ecosystem as a $25 billion business.
However, surprisingly, mobile app users have no idea who the other users are of the same app. By turning the lights on – meaning being able to see who’s sharing what and who’s having conversations in mobile apps, publishers and advertisers will have a sharper lens into what interests people.
Our SQI will be extended to include in-app mobile social actions. That means better insights into how to users engage and influence others on all platforms. The end result: publishers can get specific analytics in a single dashboard; developers can better monetize their creations; advertisers can engage active audiences across devices.
The Socialize team is incredibly passionate and knowledgeable about mobile. Their social solutions are integrated into hundreds of iOS & Android apps and installed on more than 67 million devices. And, they’re great people to boot! The founders of Socialize, Daniel, Sean and Isaac (that’s Daniel jumping over Sean), previously started a mobile app development company that built apps for some of the world’s largest brands, including Disney, The Washington Post, Newsweek, Cars.com and others.
You can watch a few videos and learn more about how Socialize works right here. If you’d like to play around with the social API or SDKs, you can do that here.
