ShareThis Blog

Social Analytics for Publishers – Real-Time and Simplified

May 21st, 2013

If you’ve logged into your account today, you may have noticed a little banner announcing the sneak preview of our new version of analytics for your social tools. Now you might be wondering what really is new? (Or you might not be, but we’ll tell you anyway!)

Your new Social Analytics Dashboard is a new approach towards analytics – both viewing and understanding it. Redesigned from the ground up after extensive research, we have come up with an experience that we think will both be delightful and insightful.

The two underlying themes of this redesign has been to make the dashboard Real-Time and Simplified. All the metrics that you see in the dashboard are in real-time, keeping up to the moment with all the social activity on your website.

There is no reason why viewing and understanding analytics should be such a cumbersome task. We have rethought the user experience, removed the clutter and introduced a fresh design to make it intuitive and easy-to-understand. The social metrics which matter the most are up front and center. You log in to a see a comprehensive summary and drill down to the details if you need to.

The dashboard is divided into three main sections – Summary, SQI Details & More, Content Details. Dive deeper into these analytics by navigating through each section’s subsequent menu on the left hand side. Play around and let us know how you feel about your new Social Analytics Dashboard.

Summary
Get a snapshot of the social activity of your website on an hourly, daily, weekly and monthly basis. From SQI, Shares, Clickbacks, and Traffic metrics, you’ll see how your data is trending over time.

SQI Details & More

Check out your SQI scores by category and by date. With 27 content category SQI scores, gain greater insight into the social quality of your website.

Content Details

Dive deeper into your most social content and analyze trends over time or across social channels.

Oh and did we mention that you get this at no cost to you. By utilising ShareThis tools on your site, you get your social analytics for free! Click here to log in and check it out.

This product is still in Beta, so please send us your thoughts, comments, suggestions, rants, requests on the product and its future iterations. We’ve just gotten started here – there are a lot more features that we are building so be sure to log in regularly to see the updates!

-Anuj Nijhawan

Top Shares, 5-17-2013

May 17th, 2013

The Post Game
Check out the Reds Ridiculous Charter Menu
It pays to be a professional athlete, both literally and figuratively. Not only do you make millions of dollars, but you get a personalized menu on a one hour chartered flight. Check out the Cincinnati Reds flight menu to Chicago that includes sushi rolls, lasagna, chicken stir fry and grilled beef fillet.

Paulo Coelho
What I learned in life is…
Sometimes we get caught up in our busy lives and forget to slow down and think about the underlying truths of what life’s really about. According to Paulo Coelho it’s not about money or fame, but smiles, patience and forgiveness. Take the next couple of minutes to put perspective back into life.

A Holy Experience
Why Mother’s Day is for the Birds
One day every year time slows down and we recognize all the mother’s in the world who made us who we are today. The women we have laughed with, cried with and fought with will always hold a special place in our heart. In this blog post, Ana Voskamp has an interesting look into the life of motherhood as she reflects on her ups and downs.

The Wrap
American Idol to Axe All 4 Judges as Part of Massive Makeover (Exclusive)
One of the most popular shows in the United States will look very different next year according to several sources. In a move to attract a younger audience, all four judges will be let go after this season as they prepare to remake the show for next season. But, that won’t be the only change as sources say the format will also change, so make sure to tune in for season 13.

The Post Game
15 Snacks You Eat At Work That Take You Way Too Long to Burn Off The Calories
While at work it’s fair to say most of us are habitual snackers and we don’t think twice about that muffin we had or the bag or pretzels before lunch. Before you put that next bag of popcorn in the microwave you might want to look at this list of snack foods that could be more hassle than they are worth.

Insights From Mobile Marketing Association Forum 2013 Conference in NYC

May 15th, 2013

There’s an organization that’s all about mobile called the “MMA”. No, not the Mixed Martial Arts group, but rather the Mobile Marketing Association. ShareThis sent me to its 2013 Forum in NYC last week.

At the Forum, one speaker really stood out: Trish Mueller, the CMO of The Home Depot. Her talk about how THD is effectively using mobileinspired me to write a blog about “inherent vs. enhancement engagement” in mobile.

Another great thing that MMA did was having someone draw a visual representation of what was being discussed on a huge 4′ by 8′ piece of posterboard in real-time. They they displayed these visual representations of the panels & sessions in the conference area. I don’t know if it wasMXM that was actually providing the service, or just sponsoring it, but t was really powerful and well done.

Here’s an example of someone in the process of drawing on the board as the panel was happening:

The Digital Video Consumer Behavior: Every Video Share Generates 25 Clicks

May 3rd, 2013

This morning we had the honor of closing out the 2013 Digital Content NewFronts festivities. Our very own Jennifer Hyman addressed an exclusive invite-only crowd at the inaugural IAB NewFronts Insights Breakfast. Jen joined five other industry leaders including Yahoo!, IPG, comScore to present original research taking a deep dive into the behavior of the digital video consumer and its implication for marketers.

As Jen reminded the standing-room crowd, sharing is a powerful gesture; it’s simultaneously one of the most intimate and the most global of human behaviors. Each share is a signal of affinity. After all, the best content – including video — is hand picked by readers, then shared across Facebook, Twitter, Tumblr and other social platforms.

Our research of 13M users who regularly share video reinforced two trends – social web and social video – have come together to create a unique opportunity for marketers – reach key influencers with this interactive medium – to drive accelerated results. In fact, Jen wowed the audience when she revealed that every video share generates 25 clicks back on average. That’s right – 25!

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Social Analytics for Publishers – Real-Time and Simplified

Top Shares, 5-17-2013

Insights From Mobile Marketing Association Forum 2013 Conference in NYC

Weekly Top Shares, 5-10-2013

The Digital Video Consumer Behavior: Every Video Share Generates 25 Clicks