Live from Digital Media Summit

May 16th, 2012
 

 

Today, our CEO Kurt Abrahamson, shared the stage at LUMA Partners 4th Annual Digital Media Summit. In front of a packed room, Kurt referenced record breaking sharing activity on Yahoo’s ThePostGame.com. One article below garnered 250k shares to FB alone! and another 20k tweets.  Georgia’s Anna Watson Is College Football’s Strongest Female Cheerleader and Pint-Sized Pin Machine: 8-Year-Old Wrestling Champ are the articles they reference sharing tools and social.

By popular demand, people want to know what are the most popular channels for sharing content. Is it Facebook or is it Twitter? But what’s important to call out is that how many people share is nuanced, not one-size-fits all. How my mother shares content and how I share content are vastly different, so too are channels I decide to use depending on type of content. If it’s more personal content, I want to use email. If it’s more public, we use Twitter. Although, Kurt did point out that in general, 40-50% of all sharing is to Facebook.

What Kurt was really excited to talk about was the best form of measuring social content. And if you haven’t guessed it already – it’s SOCIAL QUALITY INDEX, or as we like to call it SQI! One thing was for certain, Kurt spoke a great deal about the best content being handpicked and shared and the audience overwhelmingly agreed.

Thank you to the folks at LUMA Partners for having us and thank you to everyone who showed up to hear what Kurt had to say.

 

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Welcome to the Advanced Widget Examples Series

May 16th, 2012
 

 

Widget Example 1: Smart Hoving Bar

As you might have read, we recently refreshed our Help section. Amongst other things, it included some of the most requested customizations of our ShareThis widgets and buttons. To that end, every week we will be showcasing one of these popular widget  examples.

To begin this series, we will start with the most popular of these examples – the Smart Hovering Bar. This is an example of a hovering bar which stays on the left side of content and persists through the scroll. When the screen is resized, the vertical hover bar becomes a horizontal hover bar and places itself on top of the content.

This is especially useful when you want your page to dynamically adapt to screen and window sizes. It keeps your sharing options prominent without taking valuable real estate or taking away from the content. The content gets the maximum space on the page just as you would like it.

Click here to get the code and see the live example. Feel free to modify the code and make something even cooler. Make sure to let us know so that we can showcase it for the community and give you full props for it.

If you have more requests or suggestions, please send us your feedback.

-Anuj Nijhawan
Product Manager
@oyeAnuj

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Internet Week, Day 1 Live from CM Summit

May 15th, 2012
 

 

They grey skies and muggy weather didn’t stop tech and marketing folks from coming out to Internet Week New York. While over at OMMA Mobile, Shaun Quigly, VP Digital Practice Leader at Grunner moderated a panel with Alexandre Mars, (CEO of Phone Vally), Allison Owen, (Digital Media Specialist at The Iteger Group) and Craig Weinberg, (Mindshare Mobile Practice Lead) promised this is the year of mobile, no really.

ShareThis was over at the IAB with Paul Lentz (SVP, Publisher Platform) and Andrew Dumas (Sales Director) presenting the basics of Big Data in online advertising.

Over at Federated Media’s Conversational Marketing Summit, we were providing folks with information about Social Quality Index, and giving folks a chance to play our Plinko board for awesome (seriously, awesome) prizes. If you weren’t following our live tweets, here are a few of the most retweet facts from #cmsummit:

“Talking to a network exec about tech is like talking to a plumber about biophysics” Barry Diller (Chariman & Senior Executive of IAC, Expedia and Trip Advisor).

Barry Diller is providing an Aereo interface demo.. which pulls OTA TV to your internet connected device via antenna farms

Stir… Match.com new secret weapon, an offline component. You heard it here first at #CMSUMMIT

“The great thing about the internet is that it changes so quickly, it is so easy to get new ideas out there.” Barry Diller (Chariman & Senior Executive of IAC, Expedia and Trip Advisor).

“Success on Social Web: Content w/Social energy, Content Marketing (put the content to work for brands), Conversational Media”#IWNY

“Value of content on web is directly proportional to number of connections it starts or sustains” #IWNY

One of our favorite presenters, @tkawaja doing “Meeker in a Minute” – WOW! Bravo! #cmsummit #IWNY

RTB media buying will represent 25% of all online ad spending by 2015 @tkawaja

“Big Data biggest challenge for agencies. New agency model focused on experiences, communications and marketing and fueled by data” Amanda Richmond (President, Digital Mediavest USA)Anyone with 25k sigs on a petition gets an answer from the White House, says Sarah Bernard, @whitehouse office of Digital Strategy

We’re hoping to see some more faces here today at CM Summit, so don’t be shy and stop by and say hi and learn more about what Social Quality Index and do for you! (Plus, we have the best giveaways).

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Weekly Top Shares, 5-11-12

May 11th, 2012
 


Forbes
Here’s Why Google and Facebook Might Completely Disappear in the Next 5 Years
“The Web is dead,” writes Forbes tech contributor Eric Jackson. His apocalyptic statement provides the backdrop for a musing on the evolution and future of the Web, from the good ole days of “You’ve got mail!” through the SoLoMo revolution. “But with each new paradigm shift (first to social, now to mobile, and next to whatever else), the older generations get increasingly out of touch and likely closer to their significant decline,” Jackson writes. Companies that were once titans of the tech world (ahem! Yahoo?) are already shells of their former selves. The decline of Facebook and Google may not be far off…

The Daily Beast
Stephen King: Tax Me, for F@%&’s Sake!
In a hilarious – and profanity-riddled – commentary on economics, upward mobility and the American way, Stephen King shines a glaring spotlight on America’s superrich and says pony up the cash. Or don’t, and wait for the country to come crumbling down around us. Despite the charitable ways of many, most millionaires can’t be counted on to contribute to a cause, he points out, and therefore must be compelled to pay their fair share. “That’s called stepping up and not whining about it. That’s called patriotism, a word the Tea Partiers love to throw around as long as it doesn’t cost their beloved rich folks any money.” King always has had a way with words.

Forbes
Intelligence Is Overrated: What You Really Need To Succeed
A throwback to one of last week’s top shared stories, this Forbes article reminds us that there more to intelligence than just being book smart. In fact, having emotional, moral and body intelligence are better predictors of success. So put down the textbook and grab the tennis racket or a friend to talk to this weekend. It could pay off down the road.

 

Forbes
Adam Yauch, AKA MCA of the Beastie Boys, Dead at 47
Hard to believe the Beastie Boys have been around for more than three decades and we mourn the loss of a legend this week. Adam Yaunch, better known as MCA, passed away at only 47 years young after a battle with cancer. His music spanned generations and his charity spanned the globe. He will be missed. RIP MCA.

 

ThePostGame
Surprising Player Tops NFL Salaries
Ever heard of Charles Johnson? If not, you should get to know him. He made $34 million last year. He’s probably got enough friends, but it’s worth giving it a shot. Funny how he’s one of the richest players in the NFL – he plays defensive end for the Carolina Panthers – and yet the average football fan couldn’t pick him out of a crowd.

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Your Questions Answered! Check out our NEW Help Section!

May 10th, 2012
 


WE’RE HERE TO HELP!

ShareThis has come to your rescue and has provided you with a refreshed Help section of our website.  We’ve simplified the navigation to make it easier for users to quickly find information. You can customize the ShareThis widget, the ShareThis APIs, include ShareThis Analytics into Google Analytics and Omniture, and find answers to all your questions.  Below is a highlight of the enhancements ShareThis has to offer.

Highlight of Features

  • Autocomplete Search Bar – Quickly and conveniently find the information you need.
  • FAQs – Receive detailed answers to popular questions that everyone else is asking.
  • API Tests - You can test our APIs with the new “Try It” feature which provides you with a Request API URL and corresponding Response to provide you with direct feedback.
  • Advanced Widget Customization  -  We have 7 new widget customizations that have often been requested. You can simply grab the code and adapt it to your website. Just click ‘Open Demo in New Window’ to see them live in action.

 

Tune in every week this spring and read about the details of each of our custom widget features.

ShareThis encourages developers to utilize the new Help section to get their answers they need and to enhance their users’ social experience.

If we still haven’t answered your questions, email us at feedback@sharethis.com. Put Sharing to Work!

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